Skip to main content

B2C Social Listening (Contacts)

Audience: Operators running the Contacts (B2C) workflow in Client Growth Hub.

Goal: Find people showing public buying intent on social networks, review person prospects, and optionally publish approved replies.

Related: Research Campaigns, Admin, Settings, and Integrations, Messaging, Outreach, and Automations

What it is​

Client Growth Hub can research public social conversations and support approved interactions for the Contacts workflow:

  • Listen for buying intent and related discussion on supported social networks
  • Create person prospects from matching posts and profiles
  • Draft replies for human review, then publish when approved

Operators switch to Contacts with the Businesses / Contacts toggle on Research and Prospects. Both workflows can exist in the same workspace. Social research and engagement are provisioned for your workspace by Aventora — operators do not manage underlying social-provider credentials day to day.

Operator flow​

  1. Open Research → select Contacts.
  2. Create campaign and complete the guided interview.
  3. Choose discovery mode:
    • Social intent — listen for people posting public buying intent
    • Account consumers — find businesses, then expand to affiliated people
  4. Launch the campaign. For social intent, listening continues while the campaign is active — new matching posts become new person prospects and reply drafts over time.
  5. Review candidates under Prospects (Contacts toggle). Approve / reject / import as usual.
  6. Optionally open Social → edit drafts → Approve & publish or Reject.

Org admins can tune listen cadence, freshness, and search defaults under Settings → Social listening (interval, max post age, default communities, default listen keywords). Campaign interview and Edit campaign answers prefill from those defaults; blank campaign fields fall back to workspace defaults at listen time. Pause or complete the campaign to stop listening.

Relevance filters (social intent)​

ControlTypical behavior
Prospect limitCaps new hits per listen pass and overall shortlist
Max post ageRejects stale posts (org default often 45 days; campaign can override)
Keyword + shopping languageRequires listen tokens and active shopping language above a match threshold

Reply drafts​

Drafts reference a short topic from the source post, introduce help from the campaign offer, and invite a reply or DM. They do not paste the prospect’s full post body. Discovery is the primary value; publish is secondary and always human-approved unless your campaign policy says otherwise.

Getting started tutorial​

The docked Getting started wizard includes a Contacts pack with sample person prospects so trial users can learn the loop without waiting on a live social listen. Tutorial jobs do not consume research entitlements. See Operator User Guide.

Changelog​

DateChange
2026-08-12Workspace default listen keywords; campaign override with blank = org default fallback.
2026-07-28Public guide focused on social research/interaction capabilities (no internal provider connection details).
2026-07-28Initial public B2C social listening guide (Contacts toggle, Social inbox, listen cadence).